SEED

Client: Adidas Terrex
Planning, Direction: Mat Dobson (BYO)
Creative Direction & Technical Direction: Yosuke Ushigome (Takram)
Technical Advisory & AI Development: Memo Akten
Design & Development: Yosuke Ushigome (Takram), Ken Fujiyoshi (Takram)
Software Development & Composition: manabu shimada

Overview

We wanted to find out whether Machine Learning (ML) was a viable way to continuously create content that could be used in brand comms.

Using AI image analysis techniques, we extracted image data from a #adidasterrex search on Instagram. We used this data to power the evolution of the abstract mountainscape (on the left in the video) and to compose the generative soundtrack.

We fed it all into a GAN model trained on images of real mountains. The return is an ML driven, constantly evolving, mountainous landscape (on the right in the video) that mirrors the abstract.

Using event or location specific hashtags, we can generate unique content for specific moments. Making it easy to create collateral specific to brand campaigns, sponsored events, product launches, store openings and more.